The Elite Blog

The Basic of SEO: A Basic Understanding Of SEO.

Simply put, search engine optimization (SEO) is a series of processes that help you gain more online viewership from people on the web. These processes together prompt search engines like Google to expose your online content to more people. Whether you want more traffic on your business website or a personal blog, SEO content helps with that. This is a simple yet direct way to describe SEO. While it seems straightforward, a serious attempt at creating SEO-friendly content involves time, research, and countless trials and errors. 

If you’re a business owner, blog writer, or anyone who creates content on the internet you’ve most likely heard of SEO. If you’re new to SEO it may seem challenging and complicated. Well, it doesn’t have to be. Keep on reading to get a thorough yet simple breakdown of SEO and how you can get more people to view your website with SEO-friendly content. 

Why is SEO Important?

There’s a reason why in recent years SEO content has become such a hit in the online world. Think about it from this perspective – people create millions of blog posts, videos, pictures, and websites everyday. On the other hand, there are millions of Google searches also being done everyday of people looking for a pair of shoes or finding the best local restaurant. With an abundance of content out there, search engines like Google need to have a mechanism in place to sort and determine which content would be most relevant to searchers.  

Naturally, the majority of us click on the sites that appear on the first or second page of the search results. That means that Google found those sites to be the most relevant to searchers. In other words, this is Google’s “ranking” your online content. If you appear on the first page of the search results, you’re more likely to get more visitors to your website, more brand awareness, increased sales, and more. It’s also a cost-effective way to get more people to view your website. one thing to keep in mid when using any of the following SEO elements is not to overdo it

What Makes Good SEO Content? 

There are many factors to consider when making SEO-friendly content. Everything from the layout of your website to the text you use, this all contributes to people finding your website more. While the list below doesn’t cover everything involved in SEO, the list covers qualities that search engines look out for when determining which websites to show people more. When you incorporate the following, it’s a great foundation for your SEO journey. These are some of SEO best practices.

• Keywords

Furthermore, you can use Google Keywords or Moz Keywords to find words and phrases that people are searching for. Some SEO experts recommend that you use keywords that have a low search volume, meaning not many people are searching up that keyword. This is so you have less competition in search engines. Alongside your website, consider making a good Google caption (also known as a meta description) and a descriptive URL. 

• High Quality Content

Having high quality content is extremely important for SEO. Remember, search engines are trying to make life easier for people. They want people to find accurate information fast. That’s why you want to make sure you’re creating online content that is well-written and engaging for readers. Consider incorporating lists, bullet points, and any other format that will make for an entertaining read. It’s not only great for SEO purposes, but also an appealing factor to people on the internet to trust your website. 

  As more visitors begin to trust your content and view your website more often, search engines will take note of that. Search engines will be inclined to have your content appear more to people if you provide consistent quality content. 

• Efficient Website

A good operating website is also another component to consider in your SEO strategy. You want to make sure your website is user friendly, both on desktop and mobile (mobile is becoming an increasingly popular platform among people). A slow loading website or one that appears outdated will quickly discourage people from using your website. There are a lot of valuable tools out there ( free & paid ) to help you evaluate your site

As such, it’s important to optimize your website speed to avoid frustrated viewers. You also want to make sure your website is user-friendly. That means that your website is easy to navigate, it’s visually appealing, and provides a seamless experience for everyone. 

SEO seems intimidating to many, but it shouldn’t be. In the end, it’s all about making sure you’re providing viewers the best possible online experience. Once you understand the foundation to SEO, in due time search engines will be exposing your website to more people and you’ll be drawing in more traffic than ever before. 

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